Advancing Equitable Care Through Every Stage of Life

Women & Infants Hospital is a leader and innovator in the fields of normal and high-risk obstetrics and neonatology, with over 80 percent of women from Southern New England choosing to give birth at Women & Infants Hospital. Women & Infants Hospital has a well-established referral relationship with providers, hospitals, and health systems across Southern New England. However, the existing facility no longer meets today’s architectural standards or patient and family expectations. 

Renovation of the Labor and Delivery Unit helps create a state-of-the-art care environment that matches and enhances clinical excellence.

This campaign centers around the iconic pink and blue striped fabric called the “Kuddle Up” blanket. During the 1950’s hospital births were significantly outnumbering home births. At first, hospitals would use drab, beige cloths to swaddle newborns and it quickly became apparent a cute and comfy blanket was needed. This iconic symbol instantly evokes emotion as it is ingrained in our memories as a symbol of a joyous moment. It connects us all regardless of race, religion, sexual orientation, or socioeconomic background.